top of page

Whole Brain® Thinking

Cognitive Diversity for Better Leadership

WholeBrain Thinking and HBDI: Welcome

"The ability to think is what makes us human. It is our everyday, personal miracle"

 ~ Ned Hermman, The Magic of Thinking

WholeBrain Thinking and HBDI: Text
WholeBrain Thinking and HBDI: Video

What is Whole Brain® Thinking?

The Hermann Whole Brain® Thinking Model is a scalable framework which provides individuals, teams and entire organisations a useful model to improve understanding by providing insight into thinking, communication, decision making and behaviour. It is a self-assessment instrument which uses Nobel Prize winning cognitive science to identify thinking preferences and produce the highly validated HBDI® Profile.

Backed by over 40 years of brain-based global research and scientific validation, Whole Brain® Thinking acknowledges that different tasks require different mental processes, and different people prefer different kinds of thinking.

`Thinking impacts communication, decision making and behaviour`

Applying Whole Brain® Thinking allows individuals, teams and entire organisations to leverage their thinking preferences for maximum effect. Thinkers who learn how to stretch into other thinking preferences, know how to harness thinking diversity and apply this for optimum results and maximum return. 

By identifying thinking patterns, and understanding what happens to thinking and decision making under stress and pressure, thinkers become more agile, adaptive, and inclusive.

Use Whole Brain® Thinking to take advantage of the preferences of those around you to improve performance and results. Harness the power of Cognitive Diversity. 

Whole Brain® Thinking is the theory behind the highly validated Herrmann Brain Dominance Instrument® (HBDI®).

WholeBrain Thinking and HBDI: Text

Thinking Preferences

Understanding thinking – the cognition that shapes your personality and behaviour – is critical to improving effectiveness and engagement in individuals, teams and organisations. Instead of putting you “in a box,” HBDI tools focus on how to harness cognitive diversity and stretch your thinking agility to keep up with accelerating change.

Routed in Science

The HBDI® and Whole Brain® Thinking Models are based on the science of neuroplasticity, teaching that we all have the capacity to stretch our thinking. This creates a positive, inclusive learning experience without pigeonholing or non-productive labelling.

WholeBrain Thinking and HBDI: List
Screenshot 2021-04-28 at 20.12.18.png
WholeBrain Thinking and HBDI: Image

What Makes Whole Brain® Thinking Different?

Easy to Understand

The HBDI® profile is simple in design, easy to understand and will have a lasting impact on thinking. Impactful with individuals, pairs, teams and entire organisations.

Validation and Continuous Research

Backed by over 40 years of brain-based global research and scientific validation into how people think.


Whole Brain® Thinking is used by 97% of Fortune 100 companies and is available in 20+ languages.

WholeBrain Thinking and HBDI: List
Business Meeting
WholeBrain Thinking and HBDI: Image
bottom of page